The Need
Mission University is expanding its global health programs, university partnerships, and NGO collaborations across multiple countries. With four distinct audiences, each with unique goals and decision points, the organization needed a website that could guide all users through clear pathways.
Students needed a simple way to understand programs, compare options, and apply.
Universities needed structured academic alignment and clarity on clinical rigor.
NGOs needed defined expectations, roles, and student readiness details.
Donors needed transparent options for directed giving and impact clarity.
Mission University partnered with MMG to build a digital foundation that supports this growth and reflects the organization’s strategic direction.
The Solution
MMG led a full buyer-journey redesign grounded in a four-circle model connecting global healthcare shortages to students, universities, NGOs, and donors. The work included restructuring navigation, rewriting content, reorganizing pages, and creating dedicated pathways for each audience.
Key elements delivered:
• A new site map shaped around the four buyer journeys
• Reorganized navigation prioritizing Apply Today and Donate Now
• Tailored FAQs for students, universities, NGOs, and donors
• Clarified content flow to reduce friction and increase conversions
• Program sequencing designed around depth: service learning, research, online course
• Expanded location pages with descriptions, partners, photos, success stories, and upcoming sites
• Directed giving structure for donors, including location-specific and project-specific options
• Unified visual identity aligned with the Mission University logo’s warm orange, teal, and navy palette
• Imagery strategy centered on student fieldwork and global partnerships
• Internal linking and cross-page teasers to support SEO and longer site engagement
• Future-ready interactive map planning with phased implementation
MMG also organized workflows so Mission University’s team could support copy updates, testimonials, and social integration while design and development moved forward.
The Result
Mission University now has a growth-ready website framework that reflects its mission and supports its expanding global footprint. Each audience can navigate confidently through structured paths built around their needs.
Students see programs clearly and know where to start.
Universities experience a polished, academically aligned partnership path.
NGOs have clarity around expectations and hosting processes.
Donors have a streamlined way to make directed, meaningful contributions.
The redesign positions Mission University to scale partnerships, increase applications, grow donations, and support its 2026 program momentum. The collaborative process integrated strategy, content, design, and technical planning into a unified digital experience that advances Mission University’s goals worldwide.
