K&S Oil / Country Stores
K&S Oil / Richard's Enterprises's project was very similar to the majority of our clients problems, while the experienced massive growth the website and brand didn't get to come along for the ride. When we met K&S Oil they suffered from online brand confusion and we weren't really sure what part of the business they wanted us to assist with.
Finally after an afternoon meet and greet at K&S compound in Irwin, IA we stumbled upon their started brand of gas station and connivence stores, Country Store.
If you've ever driven through Iowa, then you've most likely stopped at, fueled up at, and purchased convince items at one of the Country Stores spread throughout the state. They seem to be everywhere you could possible need them to be, which is a good thing.
After seeing the store's existing logo the solution was easy, we would breathe the breath of life into the existing brand. We huffed and puffed, and the Country Store brand had new life.
The new Country Store website is one of more favorite projects that we've done in a while. Not only did we enhance the existing logo, we took every aspect of country living and added them into a very professional yet fun website viewing experience.
When you view the website you will see their website welcome message which reads:
"Welcome to our 'new' coop!! "Peck" around and see the happenings at the Country Stores. Then when you are in the neighborhood of one of our stores, fuel up the truck and come in to see what all the "crowing" is about!!"
This is a perfect example of the fun atmosphere that Country Store provides its clients physically, now they have a website to match.