Berry Law Vet Injury
The Need
Berry Law, a nationally recognized law firm dedicated to serving veterans, engaged Monstrous Media Group to streamline its VetInjury.com microsite. Originally created as a focused conversion tool, the site had grown into a multi-page microsite that diluted its purpose and slowed performance. With Google selecting Berry Law for its Enhanced Conversions pilot, the firm needed a rapid redesign to consolidate content, optimize user experience, and ensure accurate tracking of high-value calls and conversions—all within days. The new landing page would serve as both a conversion test environment and a data engine guiding Berry Law’s upcoming national website consolidation.
The Solution
Monstrous Media Group rebuilt VetInjury.com as a single high-performance landing page under our MonsterWP infrastructure, engineered for speed, clarity, and conversion precision.
Key deliverables included:
- Modern, mobile-first UX/UI design optimized for call conversions
- Streamlined single-scroll structure with persistent “Call Now” CTAs
- Integration of Google Enhanced Conversion tags via Tag Manager
- Full Hotjar and GA4 QA for behavioral and performance tracking
- Updated trust indicators and veteran-focused imagery for authenticity
- Lightweight code and optimized assets to maximize Core Web Vitals
- Technical documentation and post-launch support for live data testing
The Result
The new VetInjury.com landing page delivers a faster, clearer path to conversion—connecting veterans with trusted legal help in fewer clicks. Mobile engagement and page-load performance improved significantly, while Enhanced Conversion data began feeding directly into Google Ads for real-time optimization. Beyond its immediate success as a conversion test, the project now serves as the blueprint for Berry Law’s national digital expansion, informing the full rebuild of JSBerryLaw.com and PTSDLawyers.com into a unified, high-performance platform for veteran representation.
