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SEO & Search Marketing · September 28, 2016
What is Anchor Text and Why is it Considered Important From the Perspective of SEO?
Anchor text is extremely important from the SEO perspective because it is one of the ranking factors that search engines use to rank a website. It is helpful for both search engines and readers because it helps them to understand the relevancy of the links and the topic that the page is discussing. It helps search engines to index your page, create your link profile and then analyze it.Read more in 2:40 ↗
Digital Marketing · September 26, 2016
Things to Split Test in Your Facebook Advertising Campaign
A successful advertisement campaign on Facebook requires a lot of strategizing. Every aspect of an advertisement needs to be tested thoroughly. A split test can help you test different aspects of the same ad when targeting the same audience or test the same ad against different target groups.Read more in 3:04 ↗
Digital Marketing · September 25, 2016
5 Social Media Marketing Myths Debunked
Social media marketing should, no doubt, be an extreme part of your marketing mix. However, with its apparent success, it has become a talking point which has created both supporters and detractors. When something becomes popular, invariably a few myths get created and propagated. In most cases, the myths may be laughable or preposterous and they are as such quite benign. However, if a business falls into the trap of believing all the social media myths out there, it could hurt them real bad.Read more in 3:16 ↗
SEO & Search Marketing · September 23, 2016
6 Tips To Create More Engaging Content
Creating pages after pages of words or limp videos and content with unrelated images won’t help your inbound marketing efforts much in the long run. The ideas shared through the words matter, the word count or quantity of content created does not. The reason is simple.Read more in 3:03 ↗
SEO & Search Marketing · September 21, 2016
How Is Voice Search Going To Impact SEO?
There has been a rise in the number of voice search queries in the last couple of years or so. Multinational tech giants like Google, Microsoft, Facebook, Apple and Amazon are all trying to launch their own digital personal assistants. Most would say the rise of voice queries and digital assistants has to do with convenience.Read more in 3:01 ↗
Digital Marketing · September 19, 2016
How to Deal With Unhappy Customers on Social Media
Unhappy or dissatisfied customers can’t be good for your business. Especially, when they decide to tag your brand and vent their ire on social media or address it directly to you.Read more in 3:10 ↗
SEO & Search Marketing · September 16, 2016
Why are Meta Descriptions Important and How to Write Them Correctly
Meta-descriptions are often ignored by SEO experts because many believe they don’t have a direct impact on the search engine ranking of a page. Although it is true that search engine algorithms do not directly factor in the meta-description of a page, it is also true that the meta-description is an important part of a meta-tag as it helps to improve the click through rate of a page.Read more in 2:43 ↗
Digital Marketing · September 14, 2016