/ LATEST THINKING
Useful ideas.
No mystery theater.
325 articles
SEO & Search Marketing · June 7, 2016
Tips for Using Twitter to Market Your Business
Twitter has established itself as one of the major social media platforms of the world. As of the first half of 2016, the social site was drawing an average monthly user base of 310 million users. This number is set to increase as more and more people gain access to smartphones and affordable internet plans. Marketers can use this trend to the advantage and make Twitter their primary advertising platform.Read more in 3:03 ↗
SEO & Search Marketing · June 6, 2016
Top Reasons Your Business Should Invest in PPC Marketing
Today, businesses have a number of avenues to market themselves and gain brand visibility. No doubt, businesses are spoilt for choice when it comes to marketing. Let's take a look at how Pay Per Click marketing can be an effective avenue for businesses both large and small.Read more in 2:20 ↗
SEO & Search Marketing · June 2, 2016
Measuring Social Media ROI
Social media marketing has become a norm for most brands today. However, most of them are at loss when asked about the returns yielded by their social media efforts. We take a look at how you can measure your social media ROI.Read more in 2:43 ↗
SEO & Search Marketing · June 1, 2016
How Does Google RankBrain Work?
Google is constantly updating its algorithm every few months. RankBrain was one such update. Google first introduced RankBrain in October 2015. This algorithm uses a number of signals to rank pages and present search engine results, from page views to social media cues.Read more in 2:21 ↗
SEO & Search Marketing · May 26, 2016
The Why and How of Influencer Marketing
An increasing number of businesses are investing in influencer marketing. Statistics show that 65 percent of businesses want to increase their influencer marketing dollars this year. Brands, both big and small, realize that merely employing traditional marketing strategies will no longer help them make the cut.Read more in 2:17 ↗
SEO & Search Marketing · May 24, 2016
What Google’s Latest Mobile-Friendly Algorithm Update Means for Marketers
The online mobile user numbers rose to 40 percent in 2015, prior to which desktop users accounted for 90 percent of online users. Clearly there has been a drastic shift in online user activity toward mobile devices in the recent past, and Google is well aware that its search engine needs to adapt to the increased influx of mobile users. That is exactly why Google rolled out an algorithm update last April. Nicknamed ‘Mobilegeddon’, the algorithm was the very first to consider mobile-friendliness of websites as a ranking signal. A year later, Google just rolled out another update to fine-tune its mobile friendly algorithm.Read more in 2:20 ↗
SEO & Search Marketing · May 19, 2016
Google Analytics Update: Firebase
Google Analytics recently underwent a product update, deemed Firebase. Being introduced as the next generation of Google Tag Manager and Tag Manager 360 for Mobile Apps.Read more in 2:11 ↗
SEO & Search Marketing · May 16, 2016