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Digital life changes quickly. Our insights connect the shifts in SEO, AEO, GEO, marketing, web design, AI and application development to the decisions leaders actually need to make. Clear answers, informed opinions and practical next steps, without the empty futurism.

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325 articles

Featured image for Holiday marketing during coronavirus: Should I increase my spending?

SEO & Search Marketing · September 16, 2020

Holiday marketing during coronavirus: Should I increase my spending?

While this holiday season is going to be different from others for a number of reasons that are out of anyone’s control, should a company increase their holiday marketing during COVID?Read more in 3:58
Featured image for UPDATED: Omaha Web Design: The tea behind design and SEO

SEO & Search Marketing · September 12, 2020

UPDATED: Omaha Web Design: The tea behind design and SEO

There are over 270 ranking factors that Google takes into consideration to rank a company's website for targeted keywords, but what is one of these ranking factors that companies often overlook?Read more in 4:11
Featured image for UPDATED: Is "If you build it, they will come" an effective marketing strategy?

SEO & Search Marketing · August 28, 2020

UPDATED: Is "If you build it, they will come" an effective marketing strategy?

If you’ve launched a website for your business and are waiting for the floodgates of consumers to open up, stand bye, you will be waiting for a bit. This is because, "if you build it, they will come" is not the most effective strategy. Here's why!Read more in 3:33
Featured image for SEO Notes: What is happening in the SEO industry in July

SEO & Search Marketing · August 3, 2020

SEO Notes: What is happening in the SEO industry in July

Here are our SEO notes for the month of July!Read more in 2:58
Featured image for What are PPC ads?

SEO & Search Marketing · July 25, 2020

What are PPC ads?

Pay-per-click (PPC) ads are one of the most common paid advertising strategies out there due to their high return of investment! Not fimilar with PPC ads, but want to learn more about advertising on search engines like Google? Read our blog!Read more in 3:09
Featured image for UPDATED: DuckDuckGo SEO

SEO & Search Marketing · July 18, 2020

UPDATED: DuckDuckGo SEO

How can a company optimize for a growing search engine that is all about privacy?Read more in 3:55
Featured image for SEO Notes: What is happening in the SEO industry

SEO & Search Marketing · July 11, 2020

SEO Notes: What is happening in the SEO industry

There is a common phrase in our industry that goes kind of like, "SEO is always changing." And as one of our clients has said before, "there is always a new update, algorithm or something else." That is right because Google is ALWAYs updating at least once a day. Here are the top trends and changes happening in our industry!Read more in 3:27
Featured image for Best digital marketing tools

SEO & Search Marketing · February 14, 2020

Best digital marketing tools

From scheduling platforms to content management systems, the digital marketing world offers thousands and thousands of digital marketing tools. What are our top ones we use?Read more in 5:04