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39 articles

Featured image for How Can You Optimize PPC Conversions Through Mobile Strategies?

Mobile App Development · June 28, 2016

How Can You Optimize PPC Conversions Through Mobile Strategies?

A number of studies have shown that mobile traffic and search volume would soon overtake desktop search. According to this source, more people on the planet own a mobile device than a toothbrush!Read more in 2:34
Featured image for What Google’s Latest Mobile-Friendly Algorithm Update Means for Marketers

Mobile App Development · May 24, 2016

What Google’s Latest Mobile-Friendly Algorithm Update Means for Marketers

The online mobile user numbers rose to 40 percent in 2015, prior to which desktop users accounted for 90 percent of online users. Clearly there has been a drastic shift in online user activity toward mobile devices in the recent past, and Google is well aware that its search engine needs to adapt to the increased influx of mobile users. That is exactly why Google rolled out an algorithm update last April. Nicknamed ‘Mobilegeddon’, the algorithm was the very first to consider mobile-friendliness of websites as a ranking signal. A year later, Google just rolled out another update to fine-tune its mobile friendly algorithm.Read more in 2:20
Featured image for The Difference in Mobile-Responsive and Mobile- Adaptive Sites

Mobile App Development · April 26, 2016

The Difference in Mobile-Responsive and Mobile- Adaptive Sites

While it’s fairly clear what formulates a mobile-friendly site, there is still some confusion around what makes a site mobile-friendly as opposed to mobile-responsive or mobile-adaptive.Read more in 1:32
Featured image for Google Analytics Product Update

Mobile App Development · March 30, 2016

Google Analytics Product Update

Have you heard? Google has been super busy. If you're like us, you're waiting patiently for Google Penguin to release but that's not all Google's been working on behind the scenes. Let's cover a few of the more exciting Google Analytics 360 Suite updates headed your way!Read more in 2:54
Featured image for Is Google Updating? Yes! Penguin Is Imminent

Mobile App Development · March 16, 2016

Is Google Updating? Yes! Penguin Is Imminent

There have been some early signs of a Google Search update as of last week. Be it a limited number of sites or the start of something big, some are speculating that it’s an early sign of Google Penguin, though most are not confident that’s the case.Read more in 0:59
Featured image for Mobile Marketing Trends for 2016

Mobile App Development · December 2, 2015

Mobile Marketing Trends for 2016

Mobile devices without a doubt, have changed our daily lives. We can do everything under the sun without ever getting up from the couch. Email, text, take photographs, get real-time directions, educate ourselves…everything. So what are the newest trends that we’ll start seeing through our mobile devices in 2016? Let’s dive in.Read more in 1:46
Featured image for Is Your Website Ready For Black Friday?

Mobile App Development · November 25, 2015

Is Your Website Ready For Black Friday?

Does your website have what it takes to survive Black Friday? While the scale of opportunity presented by Black Friday is no joke, many businesses -- specifically ecommerce -- fail to adequately prepare their websites for this uptick in traffic. So with the shopping holiday quickly approaching, we've put together a few last-minute tips to ensure your website is ready to handle the influx of traffic and potential sales.Read more in 4:06
Featured image for Cheap Website? It may be costing you more than you realize...

Mobile App Development · October 23, 2015

Cheap Website? It may be costing you more than you realize...

We have all heard the phrase "You get what you pay for," right? Building a website for very little may end up costing you more time and money later. Your website is crucial for the success of your business. It is there to help you get potential clients, retain your current clients and make you money around the clock, so why not consider the true return on investment and spend the money to make it great in the first place?Read more in 4:47