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453 articles

Featured image for Why Does Your Company Need Paid Social Media Promotions?

Digital Marketing · September 12, 2016

Why Does Your Company Need Paid Social Media Promotions?

There is a preconceived notion that to be successful on social media, all you need is good, engaging content. While the veracity of this statement cannot be altogether refuted, it is also true that paid social media campaigns do help to increase the visibility of your content and if it is engaging, your target audience will react to your content positively.Read more in 2:33
Featured image for How to Drive Sales and Traffic Using Pinterest?

Digital Marketing · September 9, 2016

How to Drive Sales and Traffic Using Pinterest?

Pinterest is a unique social media initiative. Unlike Facebook and Twitter which use images to support a piece of text or infographic, Pinterest is strictly images, or pins. The CEO of Pinterest, Ben Silbermann has called Pinterest a “catalog of ideas”. That is why it is suitable for all kind so business, especially e-commerce.Read more in 2:30
Featured image for Importance of Social Media Influencers

Digital Marketing · September 5, 2016

Importance of Social Media Influencers

CDN Chief Marketer, in one of their special reports, has discussed the power of social media influencers and brand advocates. The report states that a poll conducted by Tomoson found that social media brands have accepted influencer marketing as the fastest growing online customer acquisition channel ahead of email marketing and organic search. The question is what is so special about social media influencers?Read more in 2:34
Featured image for How can Businesses and Bloggers Create a Strong Personal Brand Online?

Digital Marketing · August 30, 2016

How can Businesses and Bloggers Create a Strong Personal Brand Online?

A business owner or a famous blogger needs to create a robust personal brand online. The reason is simple; customers and clients like to conduct transactions with businesses that have a face rather than a corporate entity or a faceless monolith. This is why top corporate honchos, experts, and bloggers are asked to have an online presence and connect with the target groups directly. This helps them to understand the pulse of the audience, and the audience will feel more secure and open up about their problems easily.Read more in 2:31
Featured image for Why Should Content Curation be an Important Part of your Content Strategy?

Digital Marketing · August 5, 2016

Why Should Content Curation be an Important Part of your Content Strategy?

Content curation is slowly becoming an important tool for content marketers. Many writers suffer from writer’s block sometimes. So, consistently creating fresh, original content that will be liked by your readers is not easy. Even if you are not suffering from writer’s block, you may find out that your target audience is not interested in the kind of content you are serving them.Read more in 2:41
Featured image for Best Methods of Repurposing your Old Content

Digital Marketing · August 4, 2016

Best Methods of Repurposing your Old Content

Creating meaningful, interesting, and popular content is not easy. However, when you create content which is well loved and liked by your target group, you should find ways to repurpose this content in different ways that help to prolong the longevity of this content. Brilliant content can be modified in a number of ways.Read more in 2:40
Featured image for Tips to be a Successful Marketer on Snapchat

Digital Marketing · August 3, 2016

Tips to be a Successful Marketer on Snapchat

Snapchat was created with the aim to share multimedia messages, in real time, which could include photos and videos, and came with editing options. It was mainly viewed as an app which allowed personal, one-on-one engagement, rather than social interaction, which is the cornerstone of sites like Facebook and Twitter. However, over the last three or four years, it has also evolved as a site for accessing public content which could be live events, publications or even brand networks which brands leverage to create a following.Read more in 2:37
Featured image for How Can You Get More Comments On Your Blog?

Digital Marketing · July 26, 2016

How Can You Get More Comments On Your Blog?

When you manage to attract more comments to your blog posts, it is one of the metrics which gives you an insight into reader engagement. Very often, even the most informative, well-researched and SEO rich content fails to attract the kind of reader involvement you had hoped for.Read more in 2:41