/ THE MONSTROUS SIGNAL

Ideas worth
feeding your brain.

Practical thinking on search, marketing, design, AI and technology from people who spend every day making the complicated useful.

Read the latest ↓
The MMG monster editing articles at a creative newsroom desk
EDITORIAL MODECURIOUS

/ SIGNAL OVER NOISE

What we're learning.
What you can use.

Digital life changes quickly. Our insights connect the shifts in SEO, AEO, GEO, marketing, web design, AI and application development to the decisions leaders actually need to make. Clear answers, informed opinions and practical next steps, without the empty futurism.

/ LATEST THINKING

Useful ideas.
No mystery theater.

138 articles

Featured image for OSx Lion App Store Downloads Problems

Company & Culture · July 21, 2011

OSx Lion App Store Downloads Problems

Hey alright, OSx Lion is out, why not hop over to the Apple App Store and download yourself a copy? Wait, maybe not because it's not working is it? 'Akamai’s servers and Apple’s datacenters are being hammered for OS X Lion downloads. But going forward, is it the right content distribution network for Apple?'  As of this morning, the answer is a big NO!! If you're like the millions of other Apple fans you're probably already at your witt's end trying to get yourself updated to Lion.Read more in 1:24 ↗
Featured image for 25 Things to Test Before Your Site Goes Live (UPDATED)

Company & Culture · January 16, 2011

25 Things to Test Before Your Site Goes Live (UPDATED)

(UPDATED) Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. But this step – the testing – is often ignored before a site goes live. Testing a new website can seem overwhelming. Teams aren’t sure where to start. Here's how.Read more in 8:15 ↗